Struggling with Inconsistent Sales?
Don't fix your Sales Team!
If you’re a business owner, entrepreneur, CEO, or leader of a team, you’ve probably had this moment many times - sales drop, panic sets in, and the first instinct is to pressure the team. More check-ins. More targets. More motivation. Just more noise!.
Here’s the reality - inconsistent sales aren’t usually a people problem. They’re a system problem.
It’s easy to fall into the trap of thinking your sales team isn’t working hard enough. However, most of the time, they’re working extremely hard. The problem is they’re working without a system that supports their consistent success.
Instead of looking at your team, look at what’s missing from your sales structure:
If the answer to any of these is “no,” that’s your starting point.
You don’t need another team meeting filled with 'rah-rah' & 'let's go get them' energy. That kind of motivation doesn’t move the needle over the long-term. What moves the needle is strong mechanics, clear steps and measurable metrics that your team can follow every single day.
Think of your sales process like a high-performance machine. Every moving part needs to be aligned, checked, and maintained. When one part fails, the whole machine slows down, or breaks.
Step off the sidelines and get back into the game. Look at your sales process like a player on the field and ask:
Once you’ve got the answers, build the system that fixes the leaks.
Inconsistent sales are not a sign that your people aren’t good enough, they’re a sign your process isn’t strong enough.
When you fix the sales system, you remove the guesswork, the frustration and the inconsistency. When this happens, your team performs better, your revenue grows and you get back to leading, instead of constantly firefighting.
Ready to Build a Sales System That Actually Works?
If you’re tired of the ups and downs and want to build a consistent, scalable sales engine, I can help.
Let’s have a quick conversation about how to fix your sales system and get your team performing at their best.
Because better systems lead to better sales....and a better business.
Cape Town (CBD & Surrounds)
johncreighton@actioncoach.com
0833 24 24 25
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